Marketing Manager (Remote)

About BURG Translations

BURG Translations is one of the oldest language services companies in the United States, founded in 1936. For 90 years we have provided translation, interpreting, and language services to regulated industries: healthcare, life sciences, pharmaceutical, medical device manufacturers, law firms, and other organizations where a translation error carries regulatory, legal, or patient safety consequences. We hold ISO 9001:2015, ISO 17100:2015, and ISO 27001:2022 certifications and are HIPAA and GDPR compliant.

Our decades of experience and expertise mean we can take on the most complex projects, but we know that it’s only because of our dedicated team of amazing people, who work hard to exceed our client’s expectations every day.

We’re dedicated to our people, because we know our team is our greatest asset.

The Role

This is a full ownership position. The Marketing Manager owns the BURG marketing function: strategy, content, execution, and measurement. This role is ideal for a senior marketing generalist who enjoys owning outcomes end-to-end rather than operating as one specialist within a large marketing department.

You will report to the CEO and be responsible for strategy and day-to-day execution. You will coordinate with our web development agency for technical site work, but all content, campaigns, copy, and marketing decisions are yours to own and produce directly.

Our buyers are Directors of Regulatory Affairs, Chief Compliance Officers, and Procurement Directors at hospitals, pharmaceutical companies, law firms, and medical device manufacturers. The writing standard for this role is high and a required competency.

Success in this role requires comfort moving between strategy and execution. Some days involve defining positioning and campaign direction; others involve writing copy, reviewing website updates, or analyzing results.

What You Will Own

Content and Writing

  • Write all marketing content: web pages, blog posts, case studies, white papers, LinkedIn posts, and email campaigns
  • Produce content appropriate for experienced regulatory, compliance, and procurement audiences who are already familiar with their industries and challenges. 
  • Develop and maintain BURG’s editorial calendar across all channels
  • Write sales enablement assets: one-pagers, drip email sequences, account-specific outreach, and AM-facing talking points

Strategy

  • Own the BURG marketing strategy, including channel prioritization, content themes, campaign structure, and lead generation goals
  • Present strategy and performance to the CEO for approval; manage execution independently
  • Identify gaps and opportunities in BURG’s market positioning and content coverage relative to competitors
  • Develop and refine buyer persona targeting as the regulated-industry landscape evolves

Campaigns and Execution

  • Plan and execute multi-touch campaigns targeting healthcare, life sciences, legal, and manufacturing buyers
  • Manage email marketing campaigns including list segmentation, sequencing, and performance tracking
  • Coordinate website content updates and new page builds with the web agency, including briefing, review, and QA
  • Manage BURG’s LinkedIn company page and support individual executive LinkedIn presence

Operations and Project Management

  • Maintain a master marketing project tracker covering all active workstreams, owners, statuses, and next actions
  • Enforce consistent asset naming conventions and folder organization across all campaigns and deliverables
  • Track campaign performance and report on KPIs tied to lead generation, content engagement, and sales team utilization
  • Manage the marketing budget and allocate spend across channels with documented rationale

What We Are Looking For

Non-Negotiable

  • Native or near-native English writing ability 
  • Demonstrated B2B writing portfolio showing content written for technical or expert-level audiences, not consumer or general business audiences
  • Proven ability to independently manage multiple simultaneous workstreams while maintaining visibility into priorities, deadlines, and status. 
  • Strategic marketing capability: you can build a content strategy, defend it with reasoning, and adjust it based on data

Strongly Preferred

  • Experience writing for or marketing within regulated industries: healthcare, life sciences, pharmaceutical, legal, or adjacent B2B verticals
  • Familiarity with compliance-adjacent content: regulatory language, certification frameworks, data security standards, or language access law
  • Experience with SEO and GEO strategy and execution, including keyword research, on-page optimization, and content performance analysis
  • Experience managing a web agency or development partner for content publishing workflows

Tools

  • Proficiency with email marketing platforms (Mailchimp, HubSpot, or equivalent)
  • Working knowledge of SEO tools (Semrush, Ahrefs, or equivalent)
  • Comfort with project management tools and maintaining structured trackers
  • LinkedIn content management experience

What We Offer

  • Full ownership of the marketing function with direct CEO access and the ability to shape the future direction of marketing at BURG
  • Support from external agency partners for technical website implementation and specialized projects. 
  • Remote, full-time position – work from anywhere with reliable internet and electricity
  • US business hours: 8:30 AM to 5:00 PM CST
  • Unlimited PTO and US holidays paid
  • Performance bonuses
  • Paid professional development and training
  • A company with 90 years of history, amazing team, and genuine differentiation in the market

How to Apply

Applications without a writing sample will not be reviewed.

Submit the following:

  • Your resume or CV
  • A portfolio or writing samples showing B2B content written for a technical or expert-level audience – marketing copy, case studies, blog posts, or sales enablement materials

Please upload your CV and the results of these assessments: DISC Assessment and internet speed test (click the links to access and take each one). Applicants that do not submit these results will not be considered.

WORLDWIDE

Location: Remote, Work from Anywhere

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We are Proud to be Associated & Certified By

 
HIPAA verified
TUV management service ISO 9001
TÜV Rheinland certified
european language industry association
american translators association
GALA - globalization & localization association
association of language companies