Website Localization
With more than 5 billion people worldwide conducting business online, professional website localization is essential to reaching and engaging with international markets. Since 1936, clients have trusted BURG Translations to expand their audiences and reach new global markets in over 450 languages.
Learn more about BURG’s professional content localization services and how your business can benefit from them.
Website localization adapts your existing website content to the linguistic and cultural nuances of the target market or locale. The resulting modifications make your website more appealing, user-friendly, and culturally appropriate for the intended audience. Proper website localization will provide users with the most adaptive experience, keeping your brand’s messaging and organizational culture consistent across channels.
Speaking the same language as your target audience is only the beginning of forming a real connection with a customer. Although translation is often the largest and most significant aspect of the localization process, it is only the first step in creating fully localized multilingual content that resonates with visitors and promotes the long-term relationships needed for global success.
While other translation companies offer simple solutions that claim to localize your website content, BURG Translations will ensure your multilingual website content and digital assets are fully localized and of the highest quality. Our experienced linguists and professionally trained design localization experts will create a user experience that is fully localized and optimized for your target audience, language, and locale.
BURG’s professional website translation and localization services assure the highest quality standards by checking for grammar, syntax, and punctuation while maintaining the delivery and style of your messaging across cultures– helping you overcome any linguistic, technical, or cultural hurdles throughout the localization process. Engage with foreign markets faster with BURG’s website internationalization process that includes localization of all website assets and elements:
Website Localization Process
| WORKFLOW | |
| Steps | 17 – 19 |
| Team size | ≥ 5 |
| ISO 9001:2015 & ISO 17100:2015 process | YES |
| Three-stage quality assurance guarantee | YES |
| Average quote response time | 21 minutes |
| Project status update | 24/7 |
| Post-delivery Project Support | Indefinite |
| BURG endorsed translators | 100% |
| Document Analysis tools | YES |
| Advanced text extraction and file conversion tools | YES |
Your website content is carefully designed to resonate emotionally with native-speaking consumers. Don’t settle for essential translations that fail to localize your website or for companies lacking the expertise to capture your brand’s unique message and emotional impact. For decades, companies of all sizes, from Fortune 500 to start-ups, have trusted BURG to recreate websites in over 450 languages as impactful as their native versions.
Suppose you are in the process of taking your business across borders or are looking to increase engagement with international markets online. In that case, professional website localization services are necessary for global success. With decades of experience translating a wide range of website content and marketing material, you can trust BURG’s expert linguists to handle all your website translation requirements. Our team will help you provide relevant content that resonates with your target audiences. From strategy to execution, trust BURG Translations’ technical and subject matter experts to guide you through the website localization process, delivering your project on time and within budget.
BURG Translations has expertise in the fields of:
Proper website translation and localization are necessary to keep your brand’s messaging and organizational culture consistent across digital channels. As the demand for digital multilingual content grows, the need for content localization services becomes increasingly evident.
Eliminating cultural and language boundaries is vital to global success. Without a comprehensive localization process, a flat-out translation of your website might include specific words and concepts that are frowned upon by foreign customers. Promoting inaccurate or unknowingly offensive translations to potential visitors can negatively affect the user experience—resulting in missed opportunities to expand your business and limiting the number of website visitors and potential revenue that comes with them each month.
Targeting global audiences requires exceptional localization services to drive international traffic and increase revenue for your business. BURG Translations’ expert linguists use industry-specific knowledge and experience to seamlessly convey your multilingual website messaging, eliminating communication barriers and captivating global markets.
Top global marketers agree that the key to digital success is providing an experience that attracts and engages audiences. Whether your business is launching a multilingual website, targeting new global clients, or looking to boost web traffic from a particular locale, professional website translation and localization services are vital when creating a relevant and inviting web experience. If you’ve considered creating content that resonates with your non-native-speaking target audiences, it may be time to begin your website localization project.
How do I localize my website?
When considering localization of websites for your website, the first step is determining what audience or locale you want to target. Localization may vary from one target market to another or even within a particular region. The next step is to engage with an experienced website localization service that can translate your content effectively and resonate with your target audience. The best translation companies have expert knowledge of cultural nuances, syntax, grammar, and local idioms and an understanding of your industry and brand.
What is the difference between website translation and website localization?
A website translation is a literal word-for-word translation of the site’s content, often achieved through machine translation. Website localization usually includes translation but also encompasses the cultural and linguistic nuances of the target market or locale. Localization results in content that is uniquely adapted to the intended audience.
Do I need to localize my website?
Localization allows your content to come alive for your target audience. Think of it as the difference between using your smartphone to communicate with someone in a foreign language via Google Translate and having a native-speaking interpreter at your side to communicate. Website localization eliminates the risk of your message losing its impact in translation or potentially offending someone by adapting it to your target market.
What is localization for SEO?
Localization for SEO (search engine optimization) helps increase traffic to a website by generating search results in the language of your target market. When someone in your target market searches online for a product or service like yours, localized SEO will help put your website at the top of their search results. For localized SEO to be effective, you need a translation service provider who is not only a website internationalization expert but also well-versed and skilled in SEO best practices.
Ready to get started? Reach the highest level of quality and professionalism with BURG as your language services provider. Overcome language cultural barriers and deliver your multilingual website content in over 450 language pairs—on time and within budget. Trust BURG’s over 85 years of experience to handle all your language service needs. Speak with an expert today.
