Twitter is a professional’s dream. When you follow the right people, the right conversations, and the right hashtags, you can keep the pulse on what’s happening in real-time in your industry, putting you leaps and bounds ahead of the competition.
A note about social media regulation
For many marketers in life sciences industries, Twitter is unknown territory. This is because much of these industries are so highly regulated that it makes posting, commenting, or engaging with others more of a challenge.
Although it’s true that regulation matters for healthcare companies on social media, there are other ways you can tap into the conversation already taking place.
Hashtags link a stream of tweets from all Twitter users to one conversation. Even if you are limited in what you can post, you can always act like a fly on the wall and follow along with what’s being discussed.
What do translation hashtags have to do with your marketing efforts?
A lot, if you follow the right ones. As a marketer, it is critical that you understand how translations impact your message. This is especially vital in your line of work, where your products affect people’s quality of life.
By following relevant hashtags in the translation industry, you can gain a better grasp of how your marketing changes between cultures, and what you can do to make a bigger splash in growing your business around the world
Here are 5 of the top translation tags that can benefit you in your life sciences marketing.
This one might seem obvious, but it’s a perfect jumping off point to get the pulse on what’s happening in the world of translation. Although there may be some sifting to do to find the most relevant tweets for medical translations, there is a wealth of information here that can drive your marketing.
This hashtag offers a bird’s eye view of what’s happening in the field of linguistics and how it relates to your marketing. A few examples of what you can expect to find by peering into this hashtag: information about new regulations for medical translation, details about the work behind translation so you can have a better grasp of the differences between your target markets, how not translating impacts certain businesses, and more.
At first glance, this hashtag doesn’t mean much to people outside of the translation industry. As soon as you follow the stream, though, you’ll see why it’s one of the top recommended hashtags to follow.
#xl8 is a shortened way of typing “translate.” The shorter hashtag allows people to post more information in their allotted 140 characters. You’ll find more information and more value because tweeters can include more text in their tweets.
Similar to #Translation, the conversations taking place under this hashtag have more to do with the business side of things. Here you can get a better understanding of how people are working with multiple languages, and what you can do as a business to harness the power of marketing in a variety of different tongues.
This hashtag again has some junk to sift through, but there is plenty of worthwhile information to glean.
You know that words change meanings between each culture. That’s why it’s so important to hire a quality translator that understands the differences between each culture. But doing business doesn’t stop with the translation. You also have to seal the deal through proper presentation of what you’re selling and culturally friendly ways to negotiate contracts and deals.
This hashtag has some good links that talk about what it’s like to do business #CrossCulture. It gives you links to articles about negotiation styles, and the differences in doing business depending on where you work.
No matter how well you get to know another culture, there will always be linguistic struggles. When you follow #Language you’ll quickly realize you’re not alone in those struggles.
This hashtag does an excellent job of joining a conversation between translators, marketers across borders, and the international community as a whole. It talks about the barriers marketers face, and how others have learned to overcome them.
No matter which hashtag you follow, it is vital that you stay atop the conversation already taking place online. Armed with this information, you can improve the way you target your new regions.