CASE STUDY: How Salvi Harps Broke into the Chinese Market with Seamless Website Localization
Executive Summary
Salvi Harps, a globally renowned Italian manufacturer of concert and lever harps, needed to expand into the Chinese market but faced barriers due to the lack of a localized website. After a disappointing experience with a previous vendor that relied on manual translation and delivered subpar results, Salvi turned to BURG Translations. BURG delivered a tailored localization strategy, implemented an automated integration, and sourced linguists with expertise in musical terminology. The result: a flawless Chinese-language website that enabled Salvi to successfully enter a new market and grow revenue.
About Salvi Harps
Founded in the mid-1900s, Salvi Harps is a leader in harp manufacturing, blending old-world craftsmanship with modern precision. Their instruments are prized by professional musicians around the world. Based in Italy, Salvi’s reputation for excellence spans decades and continents, but their online presence hasn’t yet reflected that in China.
The Challenge
Salvi Harps recognized a growth opportunity in China but struggled to gain traction without a localized web presence. Their previous attempt using another vendor left them with quality concerns and a labor-intensive, manual process. The lack of integration between systems made updates slow and inconsistent, a poor fit for a high-end brand seeking to expand in a competitive market.
The Solution
BURG Translations provided a fully managed localization engagement, starting with strategic consulting to map out a scalable solution. Our team implemented an automated connection between Salvi’s site and the translation environment. We also hand-selected linguists with deep knowledge of musical instrument terminology to ensure both linguistic accuracy and brand alignment. After translating and proofreading the entire site, Salvi reviewed the work and requested zero changes, a rare endorsement in any language project.
The Results
Salvi Harps successfully launched its Chinese-language website with an integrated workflow that removed manual bottlenecks and preserved translation quality at scale. The new site opened the door to meaningful engagement in the Chinese market, positioning Salvi for long-term growth in Asia. The project demonstrated the power of combining automation with subject-matter expertise, showing what’s possible when localization is done right.
Why It Matters
For manufacturers expanding globally, a localized website is more than just translated content, it’s a signal of commitment to new markets. BURG’s approach ensured that Salvi Harps didn’t just “go multilingual” but did so with precision, speed, and cultural relevance. This case proves that a strong localization partner can make the difference between a stalled entry and a market breakthrough.
Let’s Talk
Thinking about expanding internationally? Let’s build the roadmap together. Contact BURG Translations to learn how we help manufacturers localize with impact.
