CASE STUDY: How Salvi Harps Broke into the Chinese Market with Seamless Website Localization

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Executive Summary

Salvi Harps, a globally renowned Italian manufacturer of concert and lever harps, needed to expand into the Chinese market but faced barriers due to the lack of a localized website. After a disappointing experience with a previous vendor that relied on manual translation and delivered subpar results, Salvi turned to BURG Translations. BURG delivered a tailored localization strategy, implemented an automated integration, and sourced linguists with expertise in musical terminology. The result: a flawless Chinese-language website that enabled Salvi to successfully enter a new market and grow revenue.
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Choose the Best Translation Service for Your Project

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Communicating and exchanging thoughts and information are crucial to developing and expanding our global economy. But if you’re sharing content in a new or non-English market, choosing the right types of translation services is key to ensuring the content, tone, imagery, and overall message resonate with the reader.

Specifically, by choosing the right approach from the start, you can:

  • Save time
  • Lower costs
  • Avoid mistakes
  • Connect faster with new audiences

So if translation services aren’t all created equal, how do you pick the best fit for your business and project?

This guide breaks down the main types of translation services, ranked by when they work best, how accurate they are, and what they cost.

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Does localization REALLY matter to your customers?

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Budgets are tight these days. If your business is like so many others, you go to great lengths to make the smartest spending decisions for your company. You research products and services before you make a purchase and estimate the return you will see on your investment.

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906 million social media users in Asia? It’s time to rethink your localized social marketing efforts

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Consider this:

  • The Asia-Pacific region is expected to add another 130 million social media users this year.

  • The Middle East and Africa have the highest social penetration, with 4 out of 5 users on social networks.

  • Facebook alone has 1.2 billion monthly users around the world.

Unless you’re hiding under a rock, you know how prolific social media is in society today. No matter which region, culture, or language you target, having a social media presence gets your foot in the door in just about any country.

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Using the localization maturity model to globalize your brand

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It’s safe to assume that you want to put your brand’s best foot forward. One of the best ways to do that is through localization.

Do you know how well your marketing, documentation, and other important business tools do that now? Unless you are familiar with the localization maturity model, the answer is probably no.

The localization process is defined as “…adapting websites, software, documentation, and other products to satisfy the needs and requirements of other markets or cultures.” Only a handful of brands do this well.

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5 benefits to post-edit machine translation

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If your business wants to compete in today’s market, listen up. From customer service to product packaging, your customers expect to have access to your communications in their native language.

As you consider the volume of information that needs translation, you will undoubtedly realize that communicating in a variety of languages is not easy. You need enough content translated to meet your customer’s high expectations, but you cannot afford to translate more than necessary.

The amount you are able to translate all boils down to your budget and timeframe.

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