Choose the Best Translation Service for Your Project

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Communicating and exchanging thoughts and information are crucial to developing and expanding our global economy. But if you’re sharing content in a new or non-English market, choosing the right types of translation services is key to ensuring the content, tone, imagery, and overall message resonate with the reader.

Specifically, by choosing the right approach from the start, you can:

  • Save time
  • Lower costs
  • Avoid mistakes
  • Connect faster with new audiences

So if translation services aren’t all created equal, how do you pick the best fit for your business and project?

This guide breaks down the main types of translation services, ranked by when they work best, how accurate they are, and what they cost.

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What is transcreation?

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Clients, particularly in a marketing and advertising department, sometimes request that a translation be “adapted” to a local audience so that it takes into account local culture. When we probe, we learn that these requests mean that clients want us to do more than just “translate the words”. They want us to go beyond that and ensure the translation has the same emotional impact as the original source text – this is transcreation. Transcreation is a mix of translation, copywriting and, potentially, localization to create copy in a target language. It is copywriting in another language, but based on a source text. Sometimes, a client will ask to address non-translation elements like color and images, which brings an element of localization into the transcreation task.    

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