A great website that gets results for business provides readily understandable and well-organized information that is relevant and important to your target audience. Equally important is that it employs Search Engine Optimization (SEO) tactics to help that target audience find your website.
If your website is fully optimized but your Google rankings and traffic aren’t improving, then what could you be missing?
International search engine optimization (SEO) is the process of optimizing your website to target specific countries and languages so that you get higher search rankings in those foreign markets and, consequently, improve your business results. It’s essentially the same as geotargeting, but instead of optimizing your website for a city or state, you’re optimizing for different countries and languages.
If you regularly look at Google Analytics to assess the geographic location of traffic coming to your website, then chances are you’re already getting traffic from non-English speaking countries. Even if you aren’t, you still want to consider taking solid steps towards attracting more global traffic for two reasons:
When targeting an audience as large as the globe, writing becomes exponentially more difficult. Hidden meanings, symbolism, and abbreviations all are easy to get lost in translation. To avoid offending other cultures, losing the overarching ideas in your text, or unintentionally including non-relevant contextual information, you must follow a few writing guidelines.
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