Executive Summary

Salvi Harps, a globally renowned Italian manufacturer of concert and lever harps, needed to expand into the Chinese market but faced barriers due to the lack of a localized website. After a disappointing experience with a previous vendor that relied on manual translation and delivered subpar results, Salvi turned to BURG Translations. BURG delivered a tailored localization strategy, implemented an automated integration, and sourced linguists with expertise in musical terminology. The result: a flawless Chinese-language website that enabled Salvi to successfully enter a new market and grow revenue.
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