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CASE STUDY: How Salvi Harps Broke into the Chinese Market with Seamless Website Localization

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Executive Summary

Salvi Harps, a globally renowned Italian manufacturer of concert and lever harps, needed to expand into the Chinese market but faced barriers due to the lack of a localized website. After a disappointing experience with a previous vendor that relied on manual translation and delivered subpar results, Salvi turned to BURG Translations. BURG delivered a tailored localization strategy, implemented an automated integration, and sourced linguists with expertise in musical terminology. The result: a flawless Chinese-language website that enabled Salvi to successfully enter a new market and grow revenue.
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CASE STUDY: Largest blood supply nonprofit in the Midwest increases donations with on-demand bilingual services

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Client Profile

Versiti is a nonprofit blood supply organization that provides over 500,000 blood products annually to hospitals, medical and blood centers, and biomaterials to support research projects in five midwestern states, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. The organization operates 40 blood donation centers throughout this region and collects donations through community blood drives.
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CASE STUDY: Manufacturing company grows sales internationally with website translation

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Client Profile

A global leader in rotating equipment solutions and supplying engineered technologies and services to process industries designs and manufactures a variety of products, including mechanical sealings, filtration systems, seals support systems, power transmission couplings, upstream oil & gas products, packing, dry gas seals and wet seals. Headquartered in the U.S., the company has manufacturing sites, sales and service centers and training facilities worldwide.

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CASE STUDY: Meet a F100 pharmaceutical company that doesn’t sweat highly regulated, high-volume, urgent language translations

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CASE STUDY: Medical device marketing department reaches key opinion leaders faster

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Problem

The marketing department for a medical device company needed help finding as many key opinion leaders (KOLs) as possible from across three countries to champion the company’s products. The KOLs were needed for regional sales and marketing teams to maximize sales quickly.

The challenge in this case was that the company had no support and a limited budget to identify and locate these KOLs. Moreover, patent protection time constraints and annual sales targets placed a great deal of pressure on the sales teams to successfully sell as quickly as possible. Finally, the information needed to find these KOLs across three different countries was in different languages. Given the budgetary and time constraints of this company, the medical device marketing team needed to choose a vendor with an alternative approach.

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