No longer just a catch phrase, going global is a phenomenon that has reached nearly every industry across the globe. What is globalization and why is its uptake continuing to accelerate?
There are US patients with limited English proficiency (LEP), as well as international patients with LEP. With both types of patients, their communication with healthcare professionals and their general experience with the healthcare industry is marginalized. Read more
If you’ve worked in the medical device industry for any amount of time you know the importance of labeling. On each device, you must provide critical information for the patient, including usage instructions, warnings, and risks. With how important the labels are on your medical devices, it makes sense that you cannot afford to cut corners when it comes to translating the text for resale in other countries.
As a business, you want to save time and money whenever possible. However, cutting corners to finish a job quickly instead of accurately today could cost you quite a bit more over the long run.
Consider this:
The Asia-Pacific region is expected to add another 130 million social media users this year.
The Middle East and Africa have the highest social penetration, with 4 out of 5 users on social networks.
Facebook alone has 1.2 billion monthly users around the world.
Unless you’re hiding under a rock, you know how prolific social media is in society today. No matter which region, culture, or language you target, having a social media presence gets your foot in the door in just about any country.
It’s safe to assume that you want to put your brand’s best foot forward. One of the best ways to do that is through localization.
Do you know how well your marketing, documentation, and other important business tools do that now? Unless you are familiar with the localization maturity model, the answer is probably no.
The localization process is defined as “…adapting websites, software, documentation, and other products to satisfy the needs and requirements of other markets or cultures.” Only a handful of brands do this well.
If your business wants to compete in today’s market, listen up. From customer service to product packaging, your customers expect to have access to your communications in their native language.
As you consider the volume of information that needs translation, you will undoubtedly realize that communicating in a variety of languages is not easy. You need enough content translated to meet your customer’s high expectations, but you cannot afford to translate more than necessary.
The amount you are able to translate all boils down to your budget and timeframe.
The number one rule in marketing is to show how you will solve your customer’s problem. When you serve an international audience, this becomes more challenging.
If the data is any indicator, the global medical device industry is skyrocketing to huge growth in the next few years. According to the Global Medical Device Industry 2012-2017: Trend, Profit, and Forecast Analysis, the industry, which has grown significantly over the past five years, will hit $302 billion in the US by 2017. That’s fantastic news for those of you who work in the medical device field.
This industry, which includes cardiovascular, surgical, home health, and general medical devices, is still highly fragmented, with nearly half (46%) of the global market focused in the United States.
As if it weren’t enough that corporations have to worry about the legal implications of a tweet, they’ve also got to make sure that no one is fraudulently using their persona on social media in a harmful way. It’s been proven to be difficult to resolve a situation when you’re being impersonated on Twitter, but it’s essential if the fraudulent account is damaging your brand’s reputation.
In 2013, Pfizer had to deal with this very issue. The brand didn’t own the Twitter handle @Pfizer, but whoever did was spouting unflattering news about the brand. After the account cooled down and laid dormant for a few months, Pfizer (the real brand) was able to request the account from Twitter.
Imagine for a second that you are on the hunt for a new piece of software. Like the majority of professionals, you start your search online.
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