5 assumptions you shouldn’t make about medical device translation

If you’ve worked in the medical device industry for any amount of time you know the importance of labeling. On each device, you must provide critical information for the patient, including usage instructions, warnings, and risks. With how important the labels are on your medical devices, it makes sense that you cannot afford to cut corners when it comes to translating the text for resale in other countries.

As a business, you want to save time and money whenever possible. However, cutting corners to finish a job quickly instead of accurately today could cost you quite a bit more over the long run.

Read more

906 million social media users in Asia? It’s time to rethink your localized social marketing efforts

Consider this:

  • The Asia-Pacific region is expected to add another 130 million social media users this year.

  • The Middle East and Africa have the highest social penetration, with 4 out of 5 users on social networks.

  • Facebook alone has 1.2 billion monthly users around the world.

Unless you’re hiding under a rock, you know how prolific social media is in society today. No matter which region, culture, or language you target, having a social media presence gets your foot in the door in just about any country.

Read more

Using the localization maturity model to globalize your brand

It’s safe to assume that you want to put your brand’s best foot forward. One of the best ways to do that is through localization. Do you know how well your marketing, documentation, and other important business tools do that now? Unless you are familiar with the localization maturity model, the answer is probably no. […]

5 benefits to post-edit machine translation

If your business wants to compete in today’s market, listen up. From customer service to product packaging, your customers expect to have access to your communications in their native language.

As you consider the volume of information that needs translation, you will undoubtedly realize that communicating in a variety of languages is not easy. You need enough content translated to meet your customer’s high expectations, but you cannot afford to translate more than necessary.

The amount you are able to translate all boils down to your budget and timeframe.

Read more

Want to grow your biotech company? It starts with localized content

With today’s shrinking world, globalizing your brand is more manageable than ever before. Reaching new markets for your biotech company is the simplest way to grow, but that doesn’t mean that it’s easy.

First, you need to gain exposure. You need to get people in a new market on board with the products you sell, but most of all, you need to encourage a new culture to know, like, and trust you…all without speaking a word of their language.

Translating your marketing materials plays a major role in your successful global expansion. What many biotech companies expanding into new markets fail to realize is how much goes into each translation project, and the importance of each detail.

Read more

10 types of manufacturing documents that benefit from translation

Manufacturers have a unique set of needs when it comes to documentation. From communications among vendors to technical and legal information, the need for accuracy and clarity cannot be overstated.

Having these vital documents translated affords you smooth operation of your manufacturing business. Your customers benefit from better service when you offer company communications in different languages. You also protect your company from the potentially costly misunderstandings that stem from language barriers.

The following are ten of the most important documents to translate in your manufacturing business.

Read more

Is your website international-friendly?

The number one rule in marketing is to show how you will solve your customer’s problem. When you serve an international audience, this becomes more challenging.

Read more

The future of the global medical device industry

If the data is any indicator, the global medical device industry is skyrocketing to huge growth in the next few years. According to the Global Medical Device Industry 2012-2017: Trend, Profit, and Forecast Analysis, the industry, which has grown significantly over the past five years, will hit $302 billion in the US by 2017. That’s fantastic news for those of you who work in the medical device field.

This industry, which includes cardiovascular, surgical, home health, and general medical devices, is still highly fragmented, with nearly half (46%) of the global market focused in the United States.

Read more

How to market your medical device anywhere in the world

Marketing a product is a challenge in any field, but marketing medical products in other countries is riddled with even more obstacles. In addition to simply trying to provide a product that people find useful and want to buy, you also have the additional layers of culture and language to contend with.

Read more

5 content marketing tools you should localize

When it comes to translating materials, your sole focus shouldn’t be only on the product packaging and FDA-required copy. Marketing, too, is essential in the translating process.

That being said, most companies assume that getting their website translated is all they need to do. Far from it. If you truly are trying to market to an audience in another country, it is imperative that your reach extend a bit further by including more marketing tools in your arsenal.

Read more