How to ensure language translation success… every time

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It’s in your best interest to ensure each of your language translation projects are successful. And when working with a language service provider (LSP), you’ll want to be as helpful as possible. But, in order for your LSP to meet your requirements and expectations, you need to ensure that they have the right reference materials. By providing this information at the start of the project, your translator will be in a better position to maintain correct and consistent use of terminology and style across all of your documents. 

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Six steps that will optimize your medical device marketing

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If you’re a marketer, you know that there are many challenges in delivering a successful marketing campaign. Your goal is to engage your target audience by providing the content that’ll make them want to buy your product. And, when you’re marketing a medical device in other countries, the process is riddled with even more obstacles. 

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Know what content marketing tools to localize and why

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Depending on your specific industry, you may be spending the majority of your time and resources on translating product packaging and FDA-required copy. While these are important when entering a new country, they shouldn’t be your sole focus. Keep in mind that your new market needs to know about your existence and how to find you. This is where marketing comes into play, and making it a component of your translation process is essential.

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Why content localization for international SEO is critical for your success

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Your international expansion plans are about to become a reality. You’ve had much success in the U.S., and are now expanding your Southwestern reach to include Mexico. Your product packaging and marketing material have been translated to Spanish. Does this mean you’re ready to make your entrance into Mexico? Not quite yet.

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Boost your global appeal with video marketing

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The future of video marketing is here! In fact, a recent survey discovered the 74% of consumers prefer to learn about a product or service by watching a video, while only 13% rely on written content. As a medium that naturally grabs a viewer’s attention and encourages engagement, video marketing has become increasingly responsible for generating leads. 

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Five tips that will take your medical device labeling to the next level

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As you probably know, the medical device industry has some of the strictest requirements known, and this includes regulations that govern what you’re allowed to put on your packaging. To be successful, whether in the US or abroad, you need to ensure that you’re in complete compliance with the requirements of each country you enter. But, simply adhering to regulations is not always enough. For example, have you thought beyond the content placed on your product’s packaging? We’ve taken a look at improvements that you can quickly make to device instructions and marketing material that will help to ensure compliance and reduce risk. 

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Don’t let a marketing blunder derail your entry into a new market

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Typically, the focus of launching a new product or service into another country is on meeting regulatory requirements in the target country – and rightly so. If you’re introducing a product into a new country, you and your team need to ensure the product packaging includes all the necessary disclaimers and instructions. But, what about promoting the product or service in the new market? 

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How an LSP can help with your globalization strategy

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Are you planning on taking your products or services across international borders? This document takes a look at preparing to market to international audiences, with a focus on how a language service provider (LSP) can help you through the process.  

There are four stages to connecting with an international audience: Globalization (G), Internationalization (I), Localization (L) and Translation (T) – GILT. The contribution of an LSP is essential for the last three stages.

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6 things to look for in life sciences translations

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As most of you know, the life sciences field is a highly-specialized industry that consists of countless branches of science. And because of its intricacies, the translation of your documentation requires a language service provider (LSP) that has extensive industry experience. To ensure quality translations, you need an LSP that has an above average understanding of your niche, knows the most commonly used industrial terminology, and has experience with the terminology in other languages.

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The cost of translation and interpreting errors and how to avoid them

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Acting as a bridge, translators and interpreters help people and organizations understand each other better and communicate more effectively. As specialists in various fields such as  life sciences, legal, publishing, finance, insurance, manufacturing, medical, and marketing & advertising, language professionals play a key role by accurately conveying information from one language to another. However, as in any human-based task, errors are bound to happen.  Read more