Localization Archives - BURG Translations

Choose the Best Translation Service for Your Project

January 10, 2025/in AI Translation Services, Content Management, Localization, Machine Translation, Transcreation, Translation/by Juan Mansilla

Communicating and exchanging thoughts and information is crucial to developing and expanding our global economy. Introducing content into international markets or local US markets for a non-English speaking audience requires proper translation of your material to ensure that your translated communications are well received and clearly understood. Choosing the right approach at the beginning of your translation process can save your business time and money while increasing opportunities to connect and engage with global audiences. If all types of translation services are not created equal, how can you decide which approach most benefits your project?

This article will explore the spectrum of translation services, ranking them by their effectiveness and suitability for different needs while considering quality and cost.

Does localization REALLY matter to your customers?

September 15, 2014/in General, Localization, Reference Materials, Your LSP Partnership/by BURG Translations

Budgets are tight these days. If your business is like so many others, you go to great lengths to make the smartest spending decisions for your company. You research products and services before you make a purchase and estimate the return you will see on your investment.

906 million social media users in Asia? It’s time to rethink your localized social marketing efforts

July 10, 2014/in International Product Marketing, Life Sciences Marketing, Localization/by BURG Translations

Consider this:

The Asia-Pacific region is expected to add another 130 million social media users this year.
The Middle East and Africa have the highest social penetration, with 4 out of 5 users on social networks.
Facebook alone has 1.2 billion monthly users around the world.

Unless you’re hiding under a rock, you know how prolific social media is in society today. No matter which region, culture, or language you target, having a social media presence gets your foot in the door in just about any country.

Using the localization maturity model to globalize your brand

June 30, 2014/in International Product Marketing, Life Sciences Marketing, Localization/by BURG Translations

It’s safe to assume that you want to put your brand’s best foot forward. One of the best ways to do that is through localization.

Do you know how well your marketing, documentation, and other important business tools do that now? Unless you are familiar with the localization maturity model, the answer is probably no.

The localization process is defined as “…adapting websites, software, documentation, and other products to satisfy the needs and requirements of other markets or cultures.” Only a handful of brands do this well.

5 benefits to post-edit machine translation

June 19, 2014/in Enhanced Machine Translation, International Product Marketing, Localization, Machine Translation/by BURG Translations

If your business wants to compete in today’s market, listen up. From customer service to product packaging, your customers expect to have access to your communications in their native language.

As you consider the volume of information that needs translation, you will undoubtedly realize that communicating in a variety of languages is not easy. You need enough content translated to meet your customer’s high expectations, but you cannot afford to translate more than necessary.

The amount you are able to translate all boils down to your budget and timeframe.