Have you ever sat across the table from a someone whose native language was different than yours and wondered how well they understood you? Did you ask a non-English speaker a question and receive an unusual response in return?

Context and nuances lose meaning across translation. What might seem obvious in one language could mean something completely different in another.

Having a slight misunderstanding in a friendly conversation might not be a huge deal, but in your medical device marketing, it is. Misunderstandings could cost money, lose sales, and cause a host of legal problems. To avoid these catastrophes, cognitive debriefing is essential. Read more