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But we are proud to say that Brenda Stoltz contributed 52 entries already.
Clients, particularly in a marketing and advertising department, sometimes request that a translation be “adapted” to a local audience so that it takes into account local culture. When we probe, we learn that these requests mean that clients want us to do more than just “translate the words”. They want us to go beyond that […]
Culture is, at its most basic definition, the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts…. To effectively communicate across cultural boundaries and to ensure that the audience has full understanding, translators need to take many elements into consideration. Key to this is making sure […]
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