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But we are proud to say that Brenda Stoltz contributed 52 entries already.
Depending on your specific industry, you may be spending the majority of your time and resources on translating product packaging and FDA-required copy. While these are important when entering a new country, they shouldn’t be your sole focus. Keep in mind that your new market needs to know about your existence and how to find […]
Your international expansion plans are about to become a reality. You’ve had much success in the U.S., and are now expanding your Southwestern reach to include Mexico. Your product packaging and marketing material have been translated to Spanish. Does this mean you’re ready to make your entrance into Mexico? Not quite yet.
The future of video marketing is here! In fact, a recent survey discovered the 74% of consumers prefer to learn about a product or service by watching a video, while only 13% rely on written content. As a medium that naturally grabs a viewer’s attention and encourages engagement, video marketing has become increasingly responsible […]
As you probably know, the medical device industry has some of the strictest requirements known, and this includes regulations that govern what you’re allowed to put on your packaging. To be successful, whether in the US or abroad, you need to ensure that you’re in complete compliance with the requirements of each country you […]
Typically, the focus of launching a new product or service into another country is on meeting regulatory requirements in the target country – and rightly so. If you’re introducing a product into a new country, you and your team need to ensure the product packaging includes all the necessary disclaimers and instructions. But, what […]
To enter new markets you must first gain approval to sell your products or services in that country. This typically requires you to translate material such as product packaging or legal documentation. When it comes to translation projects, other content such as a website, isn’t considered a necessity. However, when you translate your […]
Your next translation project is just around the corner, and it’s been recommended that you use Google Translate instead of your language service provider (LSP) partner. Before agreeing to handle this project in-house, without the assistance of a professional translator, you need a clear understanding of how Google Translate works, its advantages, disadvantages and […]
Are you planning on taking your products or services across international borders? This document takes a look at preparing to market to international audiences, with a focus on how a language service provider (LSP) can help you through the process. There are four stages to connecting with an international audience: Globalization (G), Internationalization (I), Localization […]
Success on a global scale requires your business to communicate with non-English speaking audiences as succinctly and flawlessly as possible. There are three main types of communication: nonverbal (written), verbal (oral) and visual (sign language). This article focuses on written and verbal communication, and the need to ensure that both convey the intended message and […]
As most of you know, the life sciences field is a highly-specialized industry that consists of countless branches of science. And because of its intricacies, the translation of your documentation requires a language service provider (LSP) that has extensive industry experience. To ensure quality translations, you need an LSP that has an above average understanding […]
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