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But we are proud to say that Brenda Stoltz contributed 57 entries already.
After achieving success in the U.S., you made the decision to introduce your brand on an international level. While global expansion will give you the opportunity to profitably grow your business, you need to ensure that the image you painstakingly built doesn’t get lost in translation – or worse, have a negative effect on your […]
With more than 65 million people in the U.S. whose primary language isn’t English, one can quickly come to the conclusion that we’re fast becoming a multilingual melting pot, where communicating with non-English or limited English speakers can result in misunderstandings – at best, or worst case scenario – serious consequences. This article will help […]
When you decide to extend your reach on an international level, there’s more to consider than just investment and capital, product standardization and staffing. You also need an understanding of the differences between your country’s legal system and that of the nation you’re about to enter. And since each country’s law is based on its […]
The term back translation can sound confusing without the idea of a forward translation. Technically, every translation moves content “forward” into a new language. Back translation occurs when the translated (target) document is translated back into the original source language. In other words, it only makes sense as part of a forward-translation workflow—and it works best […]
Our connected world has made it easier than ever for businesses to grow and expand their operations beyond borders. While reaching international markets provides companies with many opportunities such as access to new markets and revenue streams, reducing costs and recruiting new talent, it also adds a layer of complexity when it comes to language […]
Clients, particularly in a marketing and advertising department, sometimes request that a translation be “adapted” to a local audience so that it takes into account local culture. When we probe, we learn that these requests mean that clients want us to do more than just “translate the words”. They want us to go beyond that […]
Culture is, at its most basic definition, the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts…. To effectively communicate across cultural boundaries and to ensure that the audience has full understanding, translators need to take many elements into consideration. Key to this is making sure […]
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