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Entries by BURG Translations
The future of the global medical device industry
/in International Product Marketing, Medical Device Industry, Medical Device Labeling/by BURG TranslationsIf the data is any indicator, the global medical device industry is skyrocketing to huge growth in the next few years. According to the Global Medical Device Industry 2012-2017: Trend, Profit, and Forecast Analysis, the industry, which has grown significantly over the past five years, will hit $302 billion in the US by 2017. That’s […]
Life sciences marketing: How to own your social media handles
/in International Product Marketing, Life Sciences Marketing/by BURG TranslationsAs if it weren’t enough that corporations have to worry about the legal implications of a tweet, they’ve also got to make sure that no one is fraudulently using their persona on social media in a harmful way. It’s been proven to be difficult to resolve a situation when you’re being impersonated on Twitter, but […]
5 translation hashtags to follow on Twitter
/in Life Sciences Marketing/by BURG TranslationsTwitter is a professional’s dream. When you follow the right people, the right conversations, and the right hashtags, you can keep the pulse on what’s happening in real-time in your industry, putting you leaps and bounds ahead of the competition.
How to use nonverbal for marketing
/in International Product Marketing/by BURG TranslationsImagine for a second that you are on the hunt for a new piece of software. Like the majority of professionals, you start your search online.
How to use FDA social media guidance
/in Life Sciences Marketing/by BURG TranslationsWhen it comes to using social media, highly regulated industries like pharma and medical devices constantly have a balancing act to perform. While you want to connect with your customers in meaningful ways on sites like Twitter, Google +, and Facebook, you don’t want to break any rules or get on the bad side of […]
For pharmaceutical companies regulation matters, even on social media
/in Pharmaceutical Products/by BURG TranslationsIt may have taken the FDA a while to start regulating copy related to pharmaceutical products on social media, but rest assured: the day has come.
Language translation problems: 5 examples of roadblocks translators come up against
/in Your LSP Partnership/by BURG TranslationsSometimes language translation problems due to differences in culture or language can prolong a translation project. Idiomatic expressions, as well as dialects and a translator’s tone of voice can create a million different possibilities within a translation. Here are 5 examples of what we’ve seen that can cause a bottleneck in a project.
How much does industry expertise play into translation?
/in Life Sciences, Your LSP Partnership/by BURG TranslationsWhen embarking on a first translation project with the assistance of a language service provider, it’s important for a company to manage its expectations in terms of how well the company can dive into its specific niche. Many factors go into the determined success of a translation project, including: The expectations of a client (some […]
Understanding translation memory
/in Translation Memory/by BURG TranslationsIn order to make future translation projects easier, we use what’s called “translation memory”. This is simply a database that stores pairs of sentence segments in different languages to help translators maintain consistency in their work. The translation memory stores what are called “translation units;” for example, a translator working on a life sciences translation may […]
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