906 million social media users in Asia? It’s time to rethink your localized social marketing efforts

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Consider this:

  • The Asia-Pacific region is expected to add another 130 million social media users this year.

  • The Middle East and Africa have the highest social penetration, with 4 out of 5 users on social networks.

  • Facebook alone has 1.2 billion monthly users around the world.

Unless you’re hiding under a rock, you know how prolific social media is in society today. No matter which region, culture, or language you target, having a social media presence gets your foot in the door in just about any country.

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Using the localization maturity model to globalize your brand

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It’s safe to assume that you want to put your brand’s best foot forward. One of the best ways to do that is through localization.

Do you know how well your marketing, documentation, and other important business tools do that now? Unless you are familiar with the localization maturity model, the answer is probably no.

The localization process is defined as “…adapting websites, software, documentation, and other products to satisfy the needs and requirements of other markets or cultures.” Only a handful of brands do this well.

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Life sciences marketing: How to own your social media handles

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As if it weren’t enough that corporations have to worry about the legal implications of a tweet, they’ve also got to make sure that no one is fraudulently using their persona on social media in a harmful way. It’s been proven to be difficult to resolve a situation when you’re being impersonated on Twitter, but it’s essential if the fraudulent account is damaging your brand’s reputation.

In 2013, Pfizer had to deal with this very issue. The brand didn’t own the Twitter handle @Pfizer, but whoever did was spouting unflattering news about the brand. After the account cooled down and laid dormant for a few months, Pfizer (the real brand) was able to request the account from Twitter.

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5 translation hashtags to follow on Twitter

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Twitter is a professional’s dream. When you follow the right people, the right conversations, and the right hashtags, you can keep the pulse on what’s happening in real-time in your industry, putting you leaps and bounds ahead of the competition. Read more

How to use FDA social media guidance

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When it comes to using social media, highly regulated industries like pharma and medical devices constantly have a balancing act to perform. While you want to connect with your customers in meaningful ways on sites like Twitter, Google +, and Facebook, you don’t want to break any rules or get on the bad side of the FDA.

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