As conferences are cancelled or indefinitely postponed and states continue to implement stay-at-home orders, on-site interpreters have seen their businesses completely vaporize. COVID-19 has transformed nearly all face-to-face work into remote work.
A great website that gets results for business provides readily understandable and well-organized information that is relevant and important to your target audience. Equally important is that it employs Search Engine Optimization (SEO) tactics to help that target audience find your website.
If your website is fully optimized but your Google rankings and traffic aren’t improving, then what could you be missing?
International search engine optimization (SEO) is the process of optimizing your website to target specific countries and languages so that you get higher search rankings in those foreign markets and, consequently, improve your business results. It’s essentially the same as geotargeting, but instead of optimizing your website for a city or state, you’re optimizing for different countries and languages.
As a translation company, we depend on professional freelance translators constantly. This article addresses nonprofessional translators and is specifically making a comparison between a nonprofessional translator and a translation company. Clients sometimes debate if they should use an individual they hear of (it could be a colleague, friend, or second cousin’s best friend’s girlfriend) to translate a document or go to a professional vendor. This article is meant to address this decision.
While you might pay less up front with a nonprofessional translator, you’ll likely end up spending more time or money than you would if you went directly to a skilled language service provider with your project. Here’s why you don’t want to go the seemingly cheapest route.
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