BURG Translations Blog
CASE STUDY: How Salvi Harps Broke into the Chinese Market with Seamless Website Localization
Executive Summary
Salvi Harps, a globally renowned Italian manufacturer of concert and lever harps, needed to expand into the Chinese market but faced barriers due to the lack of a localized website. After a disappointing experience with a previous vendor that relied on manual translation and delivered subpar results, Salvi turned to BURG Translations. BURG delivered a tailored localization strategy, implemented an automated integration, and sourced linguists with expertise in musical terminology. The result: a flawless Chinese-language website that enabled Salvi to successfully enter a new market and grow revenue.
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Choose the Best Translation Service for Your Project
Communicating and exchanging thoughts and information is crucial to developing and expanding our global economy. Introducing content into international markets or local US markets for a non-English speaking audience requires proper translation of your material to ensure that your translated communications are well received and clearly understood. Choosing the right approach at the beginning of your translation process can save your business time and money while increasing opportunities to connect and engage with global audiences. If all types of translation services are not created equal, how can you decide which approach most benefits your project?
This article will explore the spectrum of translation services, ranking them by their effectiveness and suitability for different needs while considering quality and cost.
The Dilemma Between Professional Interpretation and AI Interpretation
In today’s increasingly connected and globalized world, the need to bridge gaps and overcome language barriers has become essential for organizations and individuals. In response to this urgency, and with innovation and technological advancements as allies, artificial intelligence (AI) interpretation has emerged as a solution. In this article, you’ll discover the key differences between professional human interpretation and AI interpretation, the benefits of each, and recommendations on which to choose based on your needs and budget possibilities.
Maximize Your Business with Effective Content Creation Services
Start improving how you approach content creation and content strategy with streamlined productivity, greater efficiency, and faster turnaround times. Developing content that isn’t just eye-catching but also satisfies compliance guidelines, if required, and retains your audience’s attention doesn’t have to strain your operational resources. Instead of struggling to meet your diverse content needs internally, outsource your requirements to save time, money, and support.
CASE STUDY: Largest blood supply nonprofit in the Midwest increases donations with on-demand bilingual services
Client Profile
Versiti is a nonprofit blood supply organization that provides over 500,000 blood products annually to hospitals, medical and blood centers, and biomaterials to support research projects in five midwestern states, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. The organization operates 40 blood donation centers throughout this region and collects donations through community blood drives.
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