BURG Translations Blog
CASE STUDY: Manufacturing company grows sales internationally with website translation
Client Profile
A global leader in rotating equipment solutions and supplying engineered technologies and services to process industries designs and manufactures a variety of products, including mechanical sealings, filtration systems, seals support systems, power transmission couplings, upstream oil & gas products, packing, dry gas seals and wet seals. Headquartered in the U.S., the company has manufacturing sites, sales and service centers and training facilities worldwide.
How to attract global traffic to your website
If you regularly look at Google Analytics to assess the geographic location of traffic coming to your website, then chances are you’re already getting traffic from non-English speaking countries. Even if you aren’t, you still want to consider taking solid steps towards attracting more global traffic for two reasons:
Why you shouldn’t use google translate for your website
Google Translate is a free tool to translate words, phrases and websites from English into a foreign language. You might wonder, why pay for a translation service to convert content into another language when Google will do it for free?
Google Translate is fine for what it is designed to do – translate words. However, when you are translating extensive text and content, you may way to consider something a bit more professional and in-depth. Your business could be counting on it. Here’s why you shouldn’t use Google Translate for your website.
10 reasons why you should translate your website
Thanks in no small part to the Internet, most businesses can easily gain access to foreign markets. Yet many of the websites of these businesses are written only in English. Consider that while about 1.5 billion people speak English, only some 375 million are native speakers likely to prefer reading in English. Moreover, English ranks third behind Spanish and Chinese of the most spoken languages worldwide. Even in the United States, the second most common language is Spanish. Buyers tend to search and buy products in their own language. If your website is in English only, your business could be missing out. If that isn’t reason enough, here are 10 more reasons why translating your website is a good idea.
Engineering products and services company translates their website with the help of a translation glossary
Client Profile
A global leader in rotating equipment solutions and supplying engineered technologies and services to process industries designs and manufactures a variety of products, including mechanical sealings, filtration systems, seals support systems, power transmission couplings, upstream oil & gas products, packing, dry gas seals and wet seals. Headquartered in the U.S., the company has manufacturing sites, sales and service centers and training facilities worldwide.
