BURG Translations Blog
The importance of culture in translations
Culture is, at its most basic definition, the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts…. To effectively communicate across cultural boundaries and to ensure that the audience has full understanding, translators need to take many elements into consideration. Key to this is making sure that the content is regionally suitable.
The level of importance professional language translation companies place on cultural considerations shouldn’t be underestimated. When left out of language translation processes, it can result – at a minimum – in miscommunication, hilarity or embarrassment. Depending on the type of faux-pas, brand reputation can be negatively affected and even more serious – legal action may ensue. This article discusses the importance of culture in translations.
When can website translation improve google search ranking?
A great website that gets results for business provides readily understandable and well-organized information that is relevant and important to your target audience. Equally important is that it employs Search Engine Optimization (SEO) tactics to help that target audience find your website.
If your website is fully optimized but your Google rankings and traffic aren’t improving, then what could you be missing?
Common payment terms for translation projects
Over the years, I’ve noticed that different clients adopt different payment terms. From our point of view, all methods are fine, but we’ve noticed that some methods are better than others for different clients and their situations. We would like to share what we’ve learned in case it helps make running your organization easier. Below are the most common payment terms for translation projects:
Case Study: How a multinational law firm saves money on litigation translations
The Challenge
Often, legal documents include a wet signature that is typically in PDF file format – and image files, in general, are not designed to be edited. When converting PDF to Word format the result is usually garbled text that is incredibly difficult to read, let alone translate.
The situation is further complicated when PDF fonts are in a foreign language that includes diacritics, accent marks and double-byte (i.e. Chinese or Japanese) characters. As a result, standard file conversion software does not lend itself to this part of the translation process.
This is what BURG Translations encountered when a multinational law firm needed to translate 51 documents, totaling approximately 368,000 words from six languages into English. The six languages that needed to be translated were German, French, Spanish, Russian, Swedish and Polish. This was also a rush project that needed to be done as soon as possible.
How to target different countries and languages: Intro to international SEO
International search engine optimization (SEO) is the process of optimizing your website to target specific countries and languages so that you get higher search rankings in those foreign markets and, consequently, improve your business results. It’s essentially the same as geotargeting, but instead of optimizing your website for a city or state, you’re optimizing for different countries and languages.
