BURG Translations Blog
Healthcare interpreting options: Which should you use?
With more than 65 million people in the U.S. whose primary language isn’t English, one can quickly come to the conclusion that we’re fast becoming a multilingual melting pot, where communicating with non-English or limited English speakers can result in misunderstandings – at best, or worst case scenario – serious consequences. This article will help you understand which healthcare interpreting option is best for your situation.
Should legal translations be done in-house?
When you decide to extend your reach on an international level, there’s more to consider than just investment and capital, product standardization and staffing. You also need an understanding of the differences between your country’s legal system and that of the nation you’re about to enter. And since each country’s law is based on its unique heritage and culture, translating legal documents can be an arduous and complex undertaking. This article will discuss whether legal translations be done in house.
Benefits of a back translation
The term back translation can sound confusing without the idea of a forward translation. Technically, every translation moves content “forward” into a new language.
Back translation occurs when the translated (target) document is translated back into the original source language. In other words, it only makes sense as part of a forward-translation workflow—and it works best when both steps happen back-to-back in the same project.
Language translation is just part of the equation: Why SEO matters
Our connected world has made it easier than ever for businesses to grow and expand their operations beyond borders. While reaching international markets provides companies with many opportunities such as access to new markets and revenue streams, reducing costs and recruiting new talent, it also adds a layer of complexity when it comes to language translation and localization.
Does your growth strategy include expansion on an international level? If so, translating just your marketing and sales material for local consumption is not enough. International success requires you to maximize the visibility of your products or services, and this extends to your website. However, translating web content for the region(s) you are entering is just one component. For consumers to find and feel comfortable with your website, you also need to localize content. And the best way to do this is to incorporate search engine optimization (SEO) into the translation process.
What is transcreation?
Clients, particularly in a marketing and advertising department, sometimes request that a translation be “adapted” to a local audience so that it takes into account local culture. When we probe, we learn that these requests mean that clients want us to do more than just “translate the words”. They want us to go beyond that and ensure the translation has the same emotional impact as the original source text – this is transcreation. Transcreation is a mix of translation, copywriting and, potentially, localization to create copy in a target language. It is copywriting in another language, but based on a source text. Sometimes, a client will ask to address non-translation elements like color and images, which brings an element of localization into the transcreation task.
