BURG Translations Blog
Is your website international-friendly?
The number one rule in marketing is to show how you will solve your customer’s problem. When you serve an international audience, this becomes more challenging.
The future of the global medical device industry
If the data is any indicator, the global medical device industry is skyrocketing to huge growth in the next few years. According to the Global Medical Device Industry 2012-2017: Trend, Profit, and Forecast Analysis, the industry, which has grown significantly over the past five years, will hit $302 billion in the US by 2017. That’s fantastic news for those of you who work in the medical device field.
This industry, which includes cardiovascular, surgical, home health, and general medical devices, is still highly fragmented, with nearly half (46%) of the global market focused in the United States.
Life sciences marketing: How to own your social media handles
As if it weren’t enough that corporations have to worry about the legal implications of a tweet, they’ve also got to make sure that no one is fraudulently using their persona on social media in a harmful way. It’s been proven to be difficult to resolve a situation when you’re being impersonated on Twitter, but it’s essential if the fraudulent account is damaging your brand’s reputation.
In 2013, Pfizer had to deal with this very issue. The brand didn’t own the Twitter handle @Pfizer, but whoever did was spouting unflattering news about the brand. After the account cooled down and laid dormant for a few months, Pfizer (the real brand) was able to request the account from Twitter.
5 translation hashtags to follow on Twitter
Twitter is a professional’s dream. When you follow the right people, the right conversations, and the right hashtags, you can keep the pulse on what’s happening in real-time in your industry, putting you leaps and bounds ahead of the competition. Read more
How to use nonverbal for marketing
Imagine for a second that you are on the hunt for a new piece of software. Like the majority of professionals, you start your search online.
