BURG Translations Blog
5 benefits to post-edit machine translation
If your business wants to compete in today’s market, listen up. From customer service to product packaging, your customers expect to have access to your communications in their native language.
As you consider the volume of information that needs translation, you will undoubtedly realize that communicating in a variety of languages is not easy. You need enough content translated to meet your customer’s high expectations, but you cannot afford to translate more than necessary.
The amount you are able to translate all boils down to your budget and timeframe.
What is an in-country review?
When it comes to your translation project, how do you know if the end result is a “good enough” or “high quality” translation? Quality control is difficult, if not impossible, unless you understand the local dialect and culture at the level of a native speaker.
To overcome this, the translation industry uses a practice called “in-country review,” or ICR. The goal of this type of review is to ensure translations are accurate both in product specifications and local dialects. By having an ICR for your translation project, you add one more step of quality assurance.
Is your website international-friendly?
The number one rule in marketing is to show how you will solve your customer’s problem. When you serve an international audience, this becomes more challenging.
The future of the global medical device industry
If the data is any indicator, the global medical device industry is skyrocketing to huge growth in the next few years. According to the Global Medical Device Industry 2012-2017: Trend, Profit, and Forecast Analysis, the industry, which has grown significantly over the past five years, will hit $302 billion in the US by 2017. That’s fantastic news for those of you who work in the medical device field.
This industry, which includes cardiovascular, surgical, home health, and general medical devices, is still highly fragmented, with nearly half (46%) of the global market focused in the United States.
Life sciences marketing: How to own your social media handles
As if it weren’t enough that corporations have to worry about the legal implications of a tweet, they’ve also got to make sure that no one is fraudulently using their persona on social media in a harmful way. It’s been proven to be difficult to resolve a situation when you’re being impersonated on Twitter, but it’s essential if the fraudulent account is damaging your brand’s reputation.
In 2013, Pfizer had to deal with this very issue. The brand didn’t own the Twitter handle @Pfizer, but whoever did was spouting unflattering news about the brand. After the account cooled down and laid dormant for a few months, Pfizer (the real brand) was able to request the account from Twitter.
