BURG Translations Blog
Why content localization for international SEO is critical for your success
Your international expansion plans are about to become a reality. You’ve had much success in the U.S., and are now expanding your Southwestern reach to include Mexico. Your product packaging and marketing material have been translated to Spanish. Does this mean you’re ready to make your entrance into Mexico? Not quite yet.
Boost your global appeal with video marketing
The future of video marketing is here! In fact, a recent survey discovered the 74% of consumers prefer to learn about a product or service by watching a video, while only 13% rely on written content. As a medium that naturally grabs a viewer’s attention and encourages engagement, video marketing has become increasingly responsible for generating leads.
Five tips that will take your medical device labeling to the next level
As you probably know, the medical device industry has some of the strictest requirements known, and this includes regulations that govern what you’re allowed to put on your packaging. To be successful, whether in the US or abroad, you need to ensure that you’re in complete compliance with the requirements of each country you enter. But, simply adhering to regulations is not always enough. For example, have you thought beyond the content placed on your product’s packaging? We’ve taken a look at improvements that you can quickly make to device instructions and marketing material that will help to ensure compliance and reduce risk.
Don’t let a marketing blunder derail your entry into a new market
Typically, the focus of launching a new product or service into another country is on meeting regulatory requirements in the target country – and rightly so. If you’re introducing a product into a new country, you and your team need to ensure the product packaging includes all the necessary disclaimers and instructions. But, what about promoting the product or service in the new market?
Boost your appeal with website translation
To enter new markets you must first gain approval to sell your products or services in that country. This typically requires you to translate material such as product packaging or legal documentation.
When it comes to translation projects, other content such as a website, isn’t considered a necessity. However, when you translate your website to the local language, you’re able to maximize the user experience, which ultimately helps you to more effectively expand market share.
