BURG Translations Blog
How to successfully incorporate translations into your workflow
More often than not, you need important documents translated yesterday. Unfortunately, rushing translation won’t net you the best results. So what’s the answer? You need to ensure that translation is part of the overall process, and this means building it into your workflow. By including translation into your overall workflow you’ll be able to manage expectations better, ensure quality, and receive high-quality translations everytime.
Six steps that will optimize your medical device marketing
If you’re a marketer, you know that there are many challenges in delivering a successful marketing campaign. Your goal is to engage your target audience by providing the content that’ll make them want to buy your product. And, when you’re marketing a medical device in other countries, the process is riddled with even more obstacles.
Know what content marketing tools to localize and why
Depending on your specific industry, you may be spending the majority of your time and resources on translating product packaging and FDA-required copy. While these are important when entering a new country, they shouldn’t be your sole focus. Keep in mind that your new market needs to know about your existence and how to find you. This is where marketing comes into play, and making it a component of your translation process is essential.
Why content localization for international SEO is critical for your success
Your international expansion plans are about to become a reality. You’ve had much success in the U.S., and are now expanding your Southwestern reach to include Mexico. Your product packaging and marketing material have been translated to Spanish. Does this mean you’re ready to make your entrance into Mexico? Not quite yet.
Boost your global appeal with video marketing
The future of video marketing is here! In fact, a recent survey discovered the 74% of consumers prefer to learn about a product or service by watching a video, while only 13% rely on written content. As a medium that naturally grabs a viewer’s attention and encourages engagement, video marketing has become increasingly responsible for generating leads.
