BURG Translations Blog
What is enhanced machine translation and when should your law firm use it
Over the last few years we’ve seen an acceleration of technology advancements that have, in many ways, made our work lives easier. With so many technical tools at your disposal, how do you know which ones will save you time and money? Machine translation tools, such as Google Translate have been around for nearly two decades. And, as the years went by, technologies such as this have continued to advance and become more sophisticated.
Freelance translators vs. an LSP: What you need to know
What do you think of when you hear the term “freelancer?” If you’re like most people, the first thing that comes to mind is a one-person company with no overhead costs to pass on to you. And while this is true, there are a few things you should consider before hiring a freelancer to translate your life sciences or legal documents.
How to successfully incorporate translations into your workflow
More often than not, you need important documents translated yesterday. Unfortunately, rushing translation won’t net you the best results. So what’s the answer? You need to ensure that translation is part of the overall process, and this means building it into your workflow. By including translation into your overall workflow you’ll be able to manage expectations better, ensure quality, and receive high-quality translations everytime.
Six steps that will optimize your medical device marketing
If you’re a marketer, you know that there are many challenges in delivering a successful marketing campaign. Your goal is to engage your target audience by providing the content that’ll make them want to buy your product. And, when you’re marketing a medical device in other countries, the process is riddled with even more obstacles.
Know what content marketing tools to localize and why
Depending on your specific industry, you may be spending the majority of your time and resources on translating product packaging and FDA-required copy. While these are important when entering a new country, they shouldn’t be your sole focus. Keep in mind that your new market needs to know about your existence and how to find you. This is where marketing comes into play, and making it a component of your translation process is essential.
