Our connected world has made it easier than ever for businesses to grow and expand their operations beyond borders. While reaching international markets provides companies with many opportunities such as access to new markets and revenue streams, reducing costs and recruiting new talent, it also adds a layer of complexity when it comes to language translation and localization.
Does your growth strategy include expansion on an international level? If so, translating just your marketing and sales material for local consumption is not enough. International success requires you to maximize the visibility of your products or services, and this extends to your website. However, translating web content for the region(s) you are entering is just one component. For consumers to find and feel comfortable with your website, you also need to localize content. And the best way to do this is to incorporate search engine optimization (SEO) into the translation process.
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